Three Marketing Lessons We Can Learn from the Shamrock Shake. As a junior marketing student and descendant of Irish immigrants I naturally took interest in the business side of my favorite holiday, St. Largest spending holiday of the year.

Research and applications related to data mining. Verhoef, Kooge and Walk have written a detailed and technical book on the application of data analytics to Marketing. Creating Value with Big Data Analytics. Finally, Big Data capabilities within companies are c.

Bridging the Digital Divide, Net Neutrality and how the common man benefits. The not-too-distant future would unfold how society would change with the arrival of NN For now I reproduce an article I wrote about a decade and a half back J, when the net had just started impacting our lives. I had made an attempt to show how the commoners benefitted in the wake of computerization. IT and its usefulness to the Common Man. IT has introduced the concept of paperless offices.